Term of the Day

Disintermediation

Disintermediation is the process of removing intermediaries from a product’s supply chain. It's commonly referred to as cutting out the middleman. This term was ... Read more

Past Terms: Monolithic Brand, Masterbrand, Intangibles

INFOGRAPHIC: Are Marketers Keeping Up With the Market?

INFOGRAPHIC: Are Marketers Keeping Up With the Market?

The world is changing rapidly and marketers are having trouble keeping up. People are more connected than they have ever been and communication technology continues moving at lightning speed, so it is hardly surprising that people expect more from compan 
INFOGRAPHIC: Evolution of the Hipster

INFOGRAPHIC: Evolution of the Hipster

Having trouble finding your trucker hat or Buddy Holly glasses? Food getting stuck in your lumber-jack beard? Can't find just the vintage t-shirt to match your full-sleeve tat? 
INFOGRAPHIC: 2012 Most Valuable Global Brands

INFOGRAPHIC: 2012 Most Valuable Global Brands

When you think about creating tangible value through branding, the 100 companies Millward Brown identifies through its BrandZ study are hard to beat. 
INFOGRAPHIC: Leading Global Consumer Advertisers

INFOGRAPHIC: Leading Global Consumer Advertisers

How much did your company spend on Advertising last year? If you work for one of these 10 companies it's likely to be in the multiple billions of dollars. 
INFOGRAPHIC: Marketing Growth Wheel

INFOGRAPHIC: Marketing Growth Wheel

Using marketing to effectively grow a business requires both Strategy and Action. 
INFOGRAPHIC: Storytelling vs. Corporate Speak

INFOGRAPHIC: Storytelling vs. Corporate Speak

One of the biggest trends in business today is the use of Narratives or Storytelling. 
INFOGRAPHIC: Millennials (Best.Generation.Ever.)

INFOGRAPHIC: Millennials (Best.Generation.Ever.)

Young and unemployed, but have grown up with the internet, are well educated, and optimistic about the future? If so, odds are that you're a Millennial. 
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Hofstede's Cultural Dimensions

Hofstede's cultural dimensions refer to five separate culturally defined factors that can shape a person's values. They were developed by psychologist Geert ... Read more 

Six Emotional Leadership Styles

The six emotional leadership styles are styles of leadership described by Daniel Goleman, Richard Boyatzis and Annie McKee in their book, "Primal Leadership ... Read more 

Theory X and Theory Y

Theory X and Theory Y are opposing ideas of a person’s mindset when it comes to work. Theory X assumes that people dislike work and only do it because it is ... Read more 

Herzberg's Motivators and Hygiene Factors

Herzberg's motivators and hygiene factors are based on a theory by psychologist Frederick Herzberg created in the 1950s and 1960s, which shows that the factors that ... Read more 

Performance Evaluation and Review Technique Chart

A Performance Evaluation and Review Technique (PERT) chart is a visual display used by project managers to analyze the tasks that must be completed in a project. ... Read more 
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