Definition - What does SCAMPER mean?

SCAMPER is a theory that every new ideas stems from old ideas and experiences. It takes seven principles to put into action to brainstorm and solve a problem. These principles include Substitute, Combine, Adapt, Magnify, Put other uses, Eliminate, Rearrange. When SCAMPER is put to use, businesses start by identifying a problem, then using these seven tools as a way to find a resolution.

Zideate explains SCAMPER

SCAMPER takes a problem and forces the people involved with solving the problem think creatively to come up with a solution. By asking questions based on the seven principles behind the SCAMPER method, professionals are forced to think outside the box to resolve a problem.

For example, if a problem is how to increase more sales, using the S for Substitute to consider what substitutions could be made to the product to enhance it opens up new doors of thinking and guides the process to a solution.

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